Why Use it?
The Frequent Diner program works to help create customer relationships and repeat business. Frequent Diner uses a points program, offers instant rewards and tracks customers’ buying habits. The database allows staff to easily input the customer’s name, address, phone number, and email address if desired. From there, you can create segments to market using any outlet, email, direct mail, etc.
How Does it Work?
Frequent Diner Module utilizes secure methods for tracking your guests and their buying habits. The Frequent Diner is a database that keeps track of guests’ information. You can track guests by a name, number or magnetic card. The most popular and most secure method is through magnetic cards.
Rewards are given away only when earned through purchases, frequent visits or for items on your menu that you wish to highlight. This prevents tampering with points and keeps your loyalty program working the way it should.
MicroSale can make personalized cards for your restaurant with your logo including phone number, address, or any other information you would like guests to have. With the card present in a customer’s wallet at all times, it reminds them about your restaurant.
Looking for Something More than the Frequent Diner module?
MicroSale is fully integrated with Mercury's mobile loyalty program.
Restaurant owners get to enjoy skyrocketing revenue generated by increased traffic and a greater understanding of how to keep their most profitable customers. Plus, they’re able to enjoy all of the advantages of a powerhouse loyalty program — with none of the headaches — because MercuryLoyalty is integrated into existing or new MicroSale systems. Mercury and MicroSale Resellers will handle everything to activate it quickly, and continue to make sure it runs smoothly, every day, around the clock.