- Online customers order 11% more frequently than phone customers.
- Guest checks from online orders are typically 20-30% higher than those placed over the phone.
- errors due to miss communication; (ex:) 15 wings could be heard as 50
- 24/7 access. Allow customers to order for the next day, week, or month. – this is especially useful during Super Bowl rushes.
When staff takes phone orders, they are typically focused on other things, preventing up-sell opportunities. With online ordering, Suggestive Up-Selling is present. This can be from ‘add cheese for 50 cents’ to ‘try our fried onion rings’.