Facts

• Online customers order 11% more frequently than phone customers.
• Guest checks from online orders are typically 20-30% higher than those placed over the phone.
• errors due to miss communication; (ex:) 15 wings could be heard as 50
• 24/7 access. Allow customers to order for the next day, week, or month. – this is especially useful during Super Bowl rushes.

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Upselling

When staff takes phone orders, they are typically focused on other things, preventing up-sell opportunities. With online ordering, Suggestive Up-Selling is present. This can be from ‘add cheese for 50 cents’ to ‘try our fried onion rings’.

How it Works with MicroSale

• When a customer orders online, MicroSale prints the checks during the correct time and date. Or receive orders by POS or fax/email.
• In house and online ordering can be managed from the back office.
• Works with Enterprize: Centralized menu management for multiple locations.

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Through the Integration…

We will set up the online ordering on your website. OR, if you do not have a website, we can create one for you. The online ordering site will include menu pictures and descriptions


• Integrated HTML email marketing for custom, branded emails…do it yourself or have our experts manage it for you
• Library of professionally designed HTML templates to choose from. Promote Online Ordering to you customers before the big game, holiday or just for the heck of it (like for a summer picnic).
• Easy export customer data for use with direct mail campaigns. Want to compliment your online marketing efforts? Send out direct mail pieces as well or we can also help you with direct mail.