Facebook has 1.71 billion monthly active users! In 2012, the number just surpassed 1 billion (The Statistics Portal).

Facebookgraph

Adding social media to your marketing mix will increase awareness about your restaurant and get more customers in the door.

#1 Use your Employees as Restaurant Ambassadors

Did you know the average Facebook user has about 338 Facebook friends? 15% of users have more than 500!

Ask your employees to check in, post specials or post a status.

Say you have 6 servers on the floor and 2 bartenders on an average day. If those 8 employees posted about your restaurant, your restaurant would be on nearly 2,700 newsfeeds!

Facebook

#2 Memes.

In case you aren’t familiar…

The pre-internet definition- “a meme is an element of a culture on system of behavior that may be considered to be passed from one individual to another by non-generic means, especially imitation”.

The newer definition is, “a humorous image, video, piece of text, etc. that is copied (often with slight variations) and spread rapidly by Internet users”.

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How to Use Memes for your Restaurant Page

Find the right image. It can be a picture you take, an image of a product or service you offer, or a spin on a popular meme.

The image you choose and overall meme must tie into your branding or your company in some way. Memes are also supposed to be clever, witty, or funny, so that element should be added in order to help get your meme viral.

(excerpt from Brand Watch https://www.brandwatch.com/2015/04/marketing-creating-memes-that-help-your-online-marketing-efforts/)

Facebookmeme

#3 Put a Spin on the Negative

Unless it is completely inappropriate, you should not delete negative posts.

Restaurant employees are people. And people make mistakes

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. If you have a customer that posts that their order was wrong, reply and attempt to right the wrong.

Perhaps you reply with an apology for the mistake and email them a $10 off coupon for their next visit. This shows everyone that the mistake is addressed and it will also drive that upset customer back to your store so you can win back their trust.

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